Where wellness brands find the clarity and marketing leadership they’ve been missing.
Marketing that honours your mission, reflects your values, and actually moves your wellness business forward.
You’re in the business of helping people feel better — mind, body, and spirit.
But between serving clients, managing operations, and trying to keep up with “all the marketing things,” it’s easy to lose direction… or momentum.
That’s where I come in.
I’m here to help wellness founders move from overwhelmed to on-purpose so they can grow with ease, integrity, and strategy that feels completely aligned.
Because if we don’t have our wellbeing — what’s the point?
I’m committed to helping the people who help others heal, grow, and thrive.
With a Master’s in Marketing and years of hands-on experience across wellness studios, clinics, supplement brands, and emerging health tech — I bring the kind of strategic clarity most founders don’t have time to develop on their own. I see the big picture and the right next step. Every plan is grounded in proven frameworks, tailored to your resources, and aligned with where your business is actually capable of going.
I don’t just hand you a plan and disappear. I work with you — as your advisor, collaborator, sounding board, and steady presence when entrepreneurship feels loud or overwhelming. Wellness businesses operate from heart and mission, and your marketing should reflect that. My approach blends emotional intelligence, intuition, and clarity, helping you stay aligned with your vision while making confident, grounded decisions.
I live and breathe wellness — not just as a marketer, but as a consumer, advocate, and creator inside the industry. I understand how your clients think, what they feel, and what actually drives decision-making. This means your messaging resonates, your offers make sense, and your brand feels deeply aligned with the people you’re meant to serve. Good people doing good work deserve marketing that reflects their impact.
Good people, doing good. That’s who I’m here for.
✔ More aligned clients
✔ Brand clarity and recognition
✔ A plan that actually makes sense
✔ A calm, strategic partner they can trust
STRATEGIC THINKING with INTUITION, emotional intelligence, and human understanding.
Because your wellness clients don’t make decisions logically — they make them emotionally.
Strategic Clarity Report · Brand Strategy Snapshot · Messaging Framework · 60 or 90-Day Marketing Action Plan · Campaign Plans · Implementation Support
A full, foundational strategy built from the ground up — rooted in your audience, your vision, and your North Star.
What may be included:
Perfect for wellness businesses seeking clarity, structure, and direction.
Your on-call strategic leader — without the full-time salary.
For studios, clinics, or brands needing:
This is your “CMO-on-rent” option — high-level thinking, accessible partnership.
Strategy is the foundation — but execution brings it to life.
I offer flexible implementation through:
I can lead, manage, or personally execute depending on what your business needs and what resources you have available.
We start with the WHO — your audience — and your vision for the business.
Messaging, offers, and positioning refined to align with your North Star.
A clear, prioritized 90-day action plan based on your budget, capacity, and goals.
Done by me, your team, or a curated mix of both.
Review results, measure progress, optimize — repeat.
Clarity, consistency, and growth with ease.
You’re a great fit if you are:
Please reach us at maxxwelmarketing@gmail.com if you cannot find an answer to your question.
It means you get the strategic direction of a CMO without the full-time hire. I step in to guide your marketing efforts, bring clarity to your goals, and lead the development of a strategy that your team or a trusted team we source can implement confidently.
Mid-sized wellness businesses — clinics, studios, supplement brands, practitioners, and purpose-driven founders — who know their mission is strong but need clearer strategy, cohesion, and leadership to reach their next level.
Yes. If you already have staff or contractors, I collaborate with them directly. I become the strategic leader who brings alignment, direction, and organization so everyone knows what they’re responsible for and how each task supports the larger vision.
That’s exactly when you should reach out. Many clients come to me feeling unclear, stretched thin, or stuck in decision fatigue. I help you sort through the noise, clarify your goals, and map out what’s actually needed — not what’s trendy or shiny.
The Strategy Package builds your foundation — clarity, direction, messaging, and a customized Marketing Action Plan.
Ongoing Consulting provides continued leadership, accountability, and guidance as your business grows and your strategy evolves.
That’s one of the top reasons clients hire me. I help you create alignment across your brand, messaging, experiences, offers, and marketing channels so everything feels cohesive and intentional — internally and externally.
Both. You choose what works best. I can lead your team, collaborate with your doers, or bring in my own trusted implementers. The level of support is always customizable.
You can expect clarity, direction, confidence, and a strategy that actually makes sense for your business. Many clients experience increased inquiries, stronger brand recognition, simplified marketing processes, and a renewed excitement for their work.
Most clients feel clarity and relief immediately after our first session. Within 30–60 days, the strategy begins taking shape; within 90 days, you’ll see clear momentum and structural improvements.
If you’re a wellness brand doing meaningful work, ready to grow with intention — and you want a strategic partner in your corner — we’ll be a great match.
Mon | 09:00 a.m. – 05:00 p.m. | |
Tue | 09:00 a.m. – 05:00 p.m. | |
Wed | 09:00 a.m. – 05:00 p.m. | |
Thu | 09:00 a.m. – 05:00 p.m. | |
Fri | 09:00 a.m. – 05:00 p.m. | |
Sat | Closed | |
Sun | Closed |